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Data security safeguards digital information from theft or unauthorized access when it’s at rest in transit, or in use. It involves various tools, technologies and practices like access control, encryption, and data masking. Physical security is also part of the equation, which helps safeguard equipment and facilities that store sensitive data.

Prevents breaches: Aside from compliance with the law, preventing data leaks can help to maintain trust with customers and helps to build a positive image. This is the case for small businesses too that could be impacted by reputational and financial loss if PII of customers is revealed.

Safeguards valuable information: Sensitive information, such as the bank’s client list or hospital’s patient files isn’t supposed to be available to prying eyes. Keeping this type of information secure helps companies retain competitive advantage.

ensures availability. Data that is not accessible at times of need isn’t good to anyone. It’s therefore important to have a plan in place to restore data that has been backup. There are options to assist in preventing downtime due to ransomware attacks. These include cloud-based disaster recovery as a service and data snapshots.

Removes outdated information: When a company no longer needs certain kinds of files it must remove them from its system completely rather than simply fill the space with new data. This is referred to as data erasure, and it involves using software to erase files on any type of device, so that they cannot be recovered.